Your Audience Isn't Only Next Door
I get it, you're scared to be on social media. It'll take too much time, they say. There's a lot of toxicity online, they say. You don't need to 'put yourself out there' to be successful in your profession, they say.
Go on the interwebs and search if 'they' have at least 1 social media account. And not check if 'they' have posted on a social platform in the last week.
Yes, that's right -- 'they' are on social. And so should you.